Institutt for marin teknikk (Institute for marine technology ) is the degree programme for marine studies at the NTNU (University of Science and Technology in Trondheim). They came to us and presented their need for a new film aimed at recruiting new students. Our first step towards making the film was to analyze the old recruitment film made a few years ago. We arranged a workshop with a group of students and received a lot of feedback on what they wanted to be emphasised.