Klipp og Lim

RESMAN develops technology for wireless and reliable measurement of inflow monitoring and control. Areas of application are to day oil wells, but it’s a concept that can come to use in other contexts. 

When we were contacted by this relatively new company we didn’t have any idea about what was to come. It soon became evident that RESMAN had ambitions. Early in the process a grand mission was formulated: To develop a unique RESMAN identity that should be present in all things. "Been there, done that" many of you would think. A logo, some colours and fonts. Put it on the web, stationary and on the wall. Job accomplished. 

RESMAN wanted that too, and then some. The identity based on a core story, emphasizing their technological edge, was to be carried over to all aspects of the company’s activities. The visual style, communication, the physical surroundings and even how the staff related to another was to be according to the RESMAN identity. 

The core story was derived from the fundamental concept behind RESMAN's solution. RESMAN’s monitoring systems is based on chemical tracers in the oil well allowing monitoring individual zones for water or oil inflow. When water enters the well, tracers are released and follow the stream to the surface. Since the tracers are unique for each section, the technicians can determine where the inflow of water has occurred.

The core story was more a visual concept than a straightforward narrative and revolves around different visualizations of “finding a specific entity in a crowd”. Abstractions of this idea, for instance: one red dot among several black dots, was implemented in the profile. We now find these decorative elements on the web, stationary and almost all other material that's produced to promote the company.

RESMAN wanted to take this idea further and wanted it to be a guideline for how thing in general was done. One example is human resources. If RESMAN had found it worthwhile to hire someone, surely this person had to be regarded as someone special with qualities of value for the firm. As an acknowledgement of that each member of the staff got their own unique ringtone for the cell phone, mouse pad, motive on business card and their portrait on the wall. Each ringtone is a custom made composition by Klipp og Lim’s own musician. Every employee was interviewed in order to survey preferences in music and the final result was a ringtone adapted to fit each individual’s personality. 

A company with this strong focus on human resources felt the need to develop a slogan for internal use. “Work Joy Dreams” became the guidelines for a committed group that wanted to join forces in a collective effort. The slogan has manifested itself in illustrations and material aimed at recruitment and intern communication 

Klipp og Lim has also produced posters, web, films, animations, photos, illustrations and decorated RESMANS office.

Also see:
• The Resman website
• Resman Moods (motion graphics)
• Work, Joy, Dreams
• Resman Identity

Type: Case study
Crew: Svein Erik Okstad, Annicken Stuler
Date: March 2008